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Infographic: Thank you Steve Jobs

In homage to Steve Jobs, we created this infographic that follows Jobs from the founding of Apple in 1976 to his untimely death in 2011…  

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Best of the web mashup #1

Welcome to the first of our ‘best of the web’ mashups. These mashups are voted by you, Orchid’s Twitter followers. Every time you clicked one of the links in our tweets, we track that click, measuring...

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What is a QR code and how do they work?

You might have noticed the increased chat about QR codes lately in New Zealand with them starting to appear in all sorts of media here. Yes, we’re finally catching up to countries like Japan, the US...

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What are the types of Facebook pages and which category is right for your...

In the process of starting a Facebook page for your business or company, many get stuck when it comes to selecting the right Facebook page type, let alone choosing from the long list of page...

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Sizes, FAQs and how to for the new Facebook business page timeline upgrade

On March 1st 2012 Facebook rolled out the new timeline design for Facebook business pages. There are a few bugs Facebook will hopefully address before the new Facebook design becomes compulsory on...

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Quick reference guide to the new Facebook timeline upgrade changes for...

Following is the quick reference guide to the major changes Facebook is rolling out in March 2012 to Facebook business pages. Before we jump into the good, the bad and how the changes will affect page...

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Top 4 B2B social media priorities

If your business sells products or services to other businesses – and if you hear the words ‘social media’ and all you can think is ‘Facebook’ – then I’ll start by forgiving you for assuming social...

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Why only 1 in 6 fans see your Facebook page updates & how to fix it + what is...

I don’t mean to alarm you but if you’re doing what most companies are on Facebook, then it’s quite likely only 1 in 6 of your page’s fans actually see your carefully thought out Facebook updates from...

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Are you losing fans? How to find out using Facebook’s secret negative...

Hiding within the Facebook Insights area of your company’s Facebook page is your engagement per post data, and hiding within that is your negative feedback data. If you had never heard about negative...

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What you CANNOT do on Facebook. Page admins take note of these rules

Did you hear about Velvet Burger? They are one of the most recent companies to have their Facebook page deleted for breaking the rules. They waved ‘bye bye’ to almost 10,000 fans in the process. You...

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How To Make Your Facebook Promotion Go Viral And Get Thousands Of New Fans

We recently helped run a 3 week promotion for a consumer brand* which saw them get a massive increase in likes (well over 3,000 new fans) as well as lots of engagement from existing fans.  Even more...

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Facebook Sub-Categories

We’ve had a number of readers email us asking how to assign their page to a specific category such as ‘Bakery’ or ‘Landscaping’ which they can’t find under Facebook’s main category list when they’re...

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Facebook just made running promotions a whole lot easier

For a long time now Facebook has been very clear that asking for people to like or comment on a post to enter a sweepstakes is not allowed. All that changed this week when Facebook announced an update...

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Top 4 B2B social media priorities

If your business sells products or services to other businesses – and if you hear the words ‘social media’ and all you can think is ‘Facebook’ – then I’ll start by forgiving you for assuming social...

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Clik here to view.

Why only 1 in 6 fans see your Facebook page updates & how to fix it + what is...

I don’t mean to alarm you but if you’re doing what most companies are on Facebook, then it’s quite likely only 1 in 6 of your page’s fans actually see your carefully thought out Facebook updates from...

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Facebook Wi-Fi for Small Businesses – A great way to get your business noticed?

Last week Facebook announced they’d be making their ‘Facebook Wi-Fi’ service available on more routers (the device that connects your home/business to the internet and makes the internet available via...

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How To Run a Contest on Your Facebook Business Page – Step by Step

At Marketing Gum we provide a tool that Facebook Page owners can use to create contests for their fans. Whether it’s a contest for your Facebook Business Page, or a page for a charity, you can publish...

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10 Simple Ways to Increase Engagement With Your Fans on Facebook

Acquiring ‘fans’ on Facebook is one thing, but keeping them engaged is another. Here are 2 questions we should ask ourselves, in order to find an effective way to keep our fans engaged… What are the...

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